Marketing Management- An Asian Perspective(6版) 暢銷書籍推薦
Marketing Management- An Asian Perspective(6版)
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商品訊息描述:
Marketing Management: An Asian Perspective, 6/E boasts a host of new features and continues with the key factors that have made the earlier editions successful.
1.Provide an Asian perspective:Asian marketing concepts and applications such as Islamic marketing, guanxi and chaelbolwill be introduced in this edition. The balanced mix of Asian and International examples and cases are featured so that students are able to better relate to the concepts that are illustrated with case studies and examples closer to home, helping them learn faster and better.
2.Unique features in helping students to learn better: A conceptual mindmap at the end of each chapter will help students see the links amongst various concepts and get the big picture. In addition, a beefed-up summary which includes key diagrams, examples and even photos will serve to consolidate the student’s knowledge and is a speedy revision tool.
3.Interactive learning on MyMarketingLab (MML):The online tutorial and assessment platform offers a wealth of hands-on activities and exercises that let students learn博客來網路書店 interactively, engaging and coaching them to becoming better marketers.
作者簡介
Philip Kotler
現職：Northwestern University
Kevin Lane Keller
現職：Darthmouth College
Ang Swee Hoon
現職：National University of Singapore
Leong Siew Meng
現職：National University of Singapore
Tan Chin Tiong
現職：Singapore Management University?
商品訊息簡述:
Marketing Management- An Asian Perspective(6版)
Marketing Management- An Asian Perspective(6版) 評價
網友滿意度：
前一陣子去書展看到很多書都很想買~~~~~
但那天居然忘記帶錢包出門 > <
整個非常的失落!!!!因為就是要去書展買書呀....
我真的很喜歡看書~日常沒事最大的休閒就是看書
從文學類到旅遊類等等什麼都看
所以買書是我的一大樂趣之一~~~~
最近朋友們都在推薦一本很好看的書!!!!
就是 Marketing Management- An Asian Perspective(6版)
是年度排行榜書籍耶!!!
我力馬上博客來購買~~~~~~
博客來時常有打折優惠 買書真得比較優惠唷~~~~
推薦給跟我一樣喜歡閱讀的朋友壓 :)
博客來傳送門順便一起給你囉~~~~~~
(●’ω`●）博客來e-coupon傳送門
Marketing Management- An Asian Perspective(6版)
本週熱銷商品:
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探險活寶漫畫 1  |
哈囉！小梅子6  |
商品訊息功能:
商品訊息描述:
Marketing Management: An Asian Perspective, 6/E boasts a host of new features and continues with the key factors that have made the earlier editions successful.
1.Provide an Asian perspective:Asian marketing concepts and applications such as Islamic marketing, guanxi and chaelbolwill be introduced in this edition. The balanced mix of Asian and International examples and cases are featured so that students are able to better relate to the concepts that are illustrated with case studies and examples closer to home, helping them learn faster and better.
2.Unique features in helping students to learn better: A conceptual mindmap at the end of each chapter will help students see the links amongst various concepts and get the big picture. In addition, a beefed-up summary which includes key diagrams, examples and even photos will serve to consolidate the student’s knowledge and is a speedy revision tool.
3.Interactive learning on MyMarketingLab (MML):The online tutorial and assessment platform offers a wealth of hands-on activities and exercises that let students learn博客來網路書店 interactively, engaging and coaching them to becoming better marketers.
作者簡介
Philip Kotler
現職：Northwestern University
Kevin Lane Keller
現職：Darthmouth College
Ang Swee Hoon
現職：National University of Singapore
Leong Siew Meng
現職：National University of Singapore
Tan Chin Tiong
現職：Singapore Management University?
商品訊息簡述:
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